Fashion fans can now order the four new drinks inspired by the characters from “The Devil Wears Fashion 2” at Starbucks Mexico branches, a collection designed to replicate the personalities of Miranda, Andy, Nigel and Emily through personalized and limited edition recipes.
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Fashion fever transforms the Starbucks bar
The global collaboration between Starbucks and 20th Century Studios marks the return of one of the most iconic partnerships in pop culture. With the premiere of the sequel scheduled for April 30 in Latin America, the coffee chain integrates the cinematographic universe into the daily coffee ritual. This initiative pays tribute to the work dynamics and the iconic scenes of the original film, where coffee was an essential element in the Runway office.
The campaign transcends simply selling products; It represents a celebration of the validity of the franchise and its place in the collective imagination. Erin Silvoy, senior vice president of global marketing at Starbucks, highlights that the brand has been an intrinsic part of this universe since the first delivery, and this new stage seeks to immerse consumers in the narrative of the publishing industry from their first sip of the day.
Personalities made coffee: The four exclusive recipes
Each drink has been structured to reflect the character and demands of the protagonists of the story:
- Miranda’s: A Latte prepared with skim milk, served extra hot, strictly without foam and with an additional shot of espresso. It’s a no-error setup, designed for those who demand absolute perfection.
- Andy’s: A Cappuccino with oat milk, hints of caramel and cinnamon. It represents the evolution of the character, achieving a balance between simplicity and the sophistication necessary to survive in the world of haute couture.
- Nigel’s: An Espresso Doppio (double) topped with whipped cream and a subtle touch of mocha. An intense and refined combination that emulates the aesthetic rigor and acuity of the art director.
- Emily’s: An iced Chai Latte made with almond milk and caramel. A demanding option, designed to maintain the frenetic pace of the most competitive office in New York.
Global presence and exclusives in the Empire State
This launch is part of a high-impact marketing strategy that includes brand placement within the feature film. As part of the experience, the Starbucks Reserve location at the Empire State Building in New York will distribute limited edition physical copies of Runway magazine. This action allows visitors to tangibly interact with the film’s iconic publication.
Disney executive Lylle Breier calls the collaboration a bold, thematic global program. The synergy between both corporations seeks to delight the international audience through activations that connect consumption with luxury entertainment.
Availability and arrival at branches in Mexico
The secret menu has a total reach in the Mexican territory. Being a global launch strategy, all stores in the country are prepared to process these special orders. The goal is to capitalize on the massive interest in the sequel through a simultaneous presence in all key points of sale in the national market.
In addition to the drinks, select stores in Mexico will participate in special activations that include the distribution of the limited edition of Runway magazine, considered the centerpiece of the narrative. Currently, customers can now order these preparations by customizing their usual drinks at any participating counter.
