The “K-Pop Demon Hunters” universe transcends the Netflix screen with the launch of the official board game “Labyrinth” in September 2025 and the official confirmation of a film sequel scheduled for 2029.
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Strategic expansion into analogue entertainment with Labyrinth
The consolidation of “K-pop Warriors” as Netflix’s most-watched animated film since its debut in 2025 has driven the creation of new brand assets. The global phenomenon, backed by musical hits such as “Golden” and “Soda Pop”, makes the leap to physical boards through a collaboration with the prestigious Ravensburger brand.
This incursion materializes in the game titled ‘Labyrinth’ K-pop Demon Huntersa proposal designed for family consumption. The technical dynamics of the product are based on:
- Game mechanics: Participants must locate treasures within a dynamic map that simulates an ever-changing maze.
- Character integration: Rumi, Mira and Zoey, protagonists of the original film, are incorporated as central figures of the recreational experience.
- Commercial availability: The US launch is scheduled for September, with a retail price of $29.99. Currently, the product is already in the pre-sale phase through the official Ravensburger portal.
Production schedule and roadmap for the sequel
Netflix made the continuity of the franchise official on March 12 of this year, establishing the foundation for the long-awaited second part. Despite high audience demand after a successful awards season, technical development times define a long wait for fans of the saga.
Director Maggie Kang, in recent statements to Bloomberg, specified that the sequel will not be available until 2029. This time window strictly responds to the complexity and quality standards required by high-end animation design.
Animation is a process that requires a considerable time investment. The goal is to dive back into production to offer a piece that maintains the standard that the world expects after the impact of the first delivery.
The management’s commitment aims to replicate the box office success of the streaming platform, ensuring that the demon hunter narrative maintains its cultural relevance while executing the rendering and design cycles necessary for a production of this caliber.
