Actor Fernando Bonilla, protagonist of the series La Oficina, demanded that Movimiento Ciudadano immediately cease the use of his image for political purposes. The public complaint arose after the dissemination of propaganda material that used a still of his character to promote government achievements in Nuevo León.
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Public complaint for unauthorized use of intellectual property
Fernando Bonilla expressed a blunt position against the Citizen Movement (MC) party this Tuesday. Through platform The actor accompanied his protest with a screenshot of the original content, issued three days earlier by the party’s official accounts.
The material at issue used a still iconic character “Jero”, characterized by a sarcastic expression. The visual piece sought to validate Samuel García’s management in Nuevo León through the text: “When they say that ‘everything is bad’… and you see how Nuevo León is going in first place”, complemented with a message of gratitude to the party. Given this, Bonilla’s reaction was direct, urging the political organization not to use his image again for proselytizing purposes under any circumstances.
Institutional silence in the face of the cultural sector’s claim
Despite the visibility of the complaint and the clarity of the message issued by the actor, neither the leadership of Movimiento Ciudadano nor Governor Samuel García have issued an official statement on the matter. The lack of response keeps the legal status of the publication uncertain, while Bonilla leaves a firm precedent regarding the protection of his image and the disconnection of his artistic career from partisan agendas.
Hey, @MovCiudadanoMXthere I order you to use my face for your shit again in your damn life. pic.twitter.com/yTohG9g00k
— Fernando Bonilla (@fdobonilla) April 14, 2026
The impact of La Oficina in the Mexican digital ecosystem
The national version of the British comedy The Office It was positioned as a cultural phenomenon after its premiere in March 2026 through Amazon Prime Video. Under the direction of prominent profiles such as Gaz Alazraki, Mark Alazraki, Marcos Bucay and Diego Graue, the production has resonated for its ability to portray complex work dynamics.
The narrative of the series takes place in Aguascalientes, within the Jabones Olimpo company. Using the mockumentary format, the work delves into the realities of the work environment in Mexico:
- Structural nepotism: Faithfully represented in the promotion of profiles without merit.
- Harassment and exploitation: Analyzed from a perspective of “uncomfortable humor”.
- Power dynamics: Acid criticism of hierarchies based on surnames and not on professional capabilities.
Construction of Jerónimo Ponce III and Bonilla’s creative process
In recent statements for the weekly Proceso, Fernando Bonilla shared the challenges of assuming the leading role. Initially, the actor was skeptical about the adaptation due to the weight of the original British work. The intervention of his agency was decisive for him to agree to the audition, where he discovered a project with a solid foundation and a deep meditation process behind each script.
Technical rigor was fundamental in the production of The Office:
- Acting proposal: The character was fed by Bonilla’s direct suggestions.
- Test methodology: Extensive sessions that allowed for controlled improvisation.
- Search for authenticity: The goal was to generate surprise and real discomfort among the cast members.
Bonilla defines the series as a microcosm of the poor exercise of power in Mexico, personified in an immovable boss who occupies his position by inheritance, a metaphor that now collides directly with the political use that Movimiento Ciudadano tried to give to his artistic interpretation.
