The Complaints and Complaints Commission of the INE refused to withdraw Morena’s promotional against Ricardo Salinas Pliego, determining that there was no slander or misuse of image. The electoral body concluded that the public projection of the businessman requires a higher standard of tolerance in the face of political criticism.
Legitimacy of public scrutiny of highly relevant private figures
The institutional resolution establishes that the use of the businessman’s image in the Morena spot complies with current legal frameworks. After a detailed analysis, the majority of the directors determined the absence of false or slanderous facts in the audiovisual material. The decision is based on the fact that the contents presented are part of a narrative of general criticism and not an isolated or decontextualized manipulation of the information.
The project discussed underlines that, although the complainant is an actor in the private sphere, he has an outstanding public projection. This relevance derives from his business activities, his alleged aspirations for elected office and his media links with various political forces. Therefore, the standard of protection of its image is qualified by collective interest and democratic debate.
Criteria of tolerance and freedom of expression in the electoral narrative
The scrutiny of figures with functions of public relevance must necessarily be broad. The electoral authority emphasizes that, as these are figures with this level of exposure, contextualized criticism is an essential component of the exercise of political communication. In this specific case, no elements were detected that would allow us to assume malicious use of the complainant’s profile.
- Nature of criticism: The image is integrated into a plot arc of political debate.
- Absence of slander: No claims that impute crimes or maliciously false facts were substantiated.
- Institutional context: The material responds to the dynamics of contrast of ideas permitted by law.
Status of the pattern and resolution of completed acts
The inadmissibility of the precautionary measures also responds to the temporal nature of the complaint. In various television spaces, the promotional schedule has already concluded its transmission cycle, becoming consummated acts on which the authority cannot intervene retroactively.
Currently, the material remains valid only in the state of Tlaxcala. However, since there is no active federal or local electoral process in said entity, the distribution of the spot does not constitute an irregularity that warrants its immediate withdrawal. Administrative surveillance confirmed that the match times are within operational legality.
Management of affiliations and purification of the party registry
In parallel, the Commission addressed the request of 25 members of the organization Let Democracy Follow. The citizens demanded their immediate removal from the Morena membership register, arguing that they never gave their consent to be part of said political structure.
- Complaint Status: Declared inadmissible by the Complaints Commission.
- Technical justification: The Electoral Litigation Technical Unit had already issued a previous order to the party to eliminate said records.
- Rights protection: The measure guarantees freedom of association and the integrity of the registers of groups seeking to establish themselves as national political parties.
